IBM Connect 2013 – Purposeful Adoption

IBM Connect 2013 (Lotusphere) is in full swing today. It is clear that the focus this year is driving adoption of IBM Connections. At the opening general session, Alistair Rennie pitched the term “purposeful” adoption. Later in the same session, IBM announced three initiatives here to help, including a set of 10 best practices for social adoption (link to follow).

It was clear from the focus of these best practices that we’ve moved past the point of technology, and to the point of process and cultural adoption of social business. IBM Connections, as a platform, is very impressive, and the demos of Connections next were even more so. But, as IBM’s pitch discussed, the technology is simply a means to an end. If the end is to socialize your business, to turn your business into a collaboration engine, then the reality is that you need to get people engaged with the platform, and the way that you get people engaged is to give them multiple reasons to use the social business platform.

What is also clear is that the business partner community seems to have finally realized that the future of Lotus Notes is IBM Connections, and the majority of the exciting products on the show floor are Connections based rather than Domino based. Finally, the rest of the community is understanding the vision of social business.

As we have blogged previously, the value of a social business network grows non-linearly as the number of people connected to the network grows, AND THEN is multiplied by the number of business contexts and processes that are brought into the social platform.

As we blogged then:

“Social Business Applications are the value multiplier of social business platforms.  They provide new reasons for users to engage with the platform, and they provide value above and beyond traditional versions of applications for all the reasons that social business platforms provide value – they connect the right resources (inside and outside of teams ) in order to get work done more efficiently and effectively.”

IBM is pitching “purposeful” adoption. We say that if you give people purpose on the platform, they will adopt the platform willingly. As we’ve argued previously, Project Management is an excellent “purpose” for social business, and it a natural fit for companies.

ProjExec 5.5 integrates seamlessly with IBM Connections 3 & 4, as well as the IBM SmartCloud for Social Business. Come see us at booth C20-C21, and find out how Social Project Management can multiple your investment in IBM Social Software.

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